Eric Redline is a seasoned healthcare and digital transformation executive with more than two decades of experience helping life sciences organizations harness technology to improve patient outcomes. As SVP of Market Development and Customer Success at BrightInsight, he drives the vision, roadmap, and adoption of enterprise-scale digital health solutions that empower patients, providers, and biopharma partners across complex therapeutic areas.
Previously, Eric served as EVP of Product Strategy, Product Management, and Customer Success at Swoop, where he oversaw the transformation of the company’s offering from a medical information chatbot into a fully commercial-focused conversational AI platform. Under his leadership, Swoop expanded its capabilities to support brand engagement, optimize patient and HCP interactions, and create connected marketing ecosystems for life sciences partners.
Before that, as SVP of Digital Transformation at Inizio, Eric led large-scale initiatives that modernized commercial models and implemented analytics-driven, next-best-action programs. During his tenure, he launched AI-powered Speech Analytics and LLM-enabled solutions that drove topline revenue growth while reducing operational spend by 33%, significantly elevating the experience for both patients and healthcare professionals.
Known for his empathetic leadership style, Eric is committed to elevating the patient experience by thoughtfully aligning people, process, and technology. His work focuses on reimagining how patients navigate challenging disease states and ensuring healthcare teams can deliver more personalized, effective, and connected care through innovation.
Motivated by a deep belief in the power of digital health to change lives—and by a desire to model impact and purpose for his children—Eric continues to champion solutions that help patients receive the right support at the right moment.