The power of real-time data

Build your companion app on the BrightInsight Platform and turn real-time data from your companion app into 60+ customized charts and metrics that give you unparalleled insights into functioning of the companion app and the full patient journey. You can also access your companion app data in the BrightInsight data warehouse for seamless analysis and export.

Data insights incredible user data

USER DEMOGRAPHICS, ENGAGEMENT, ACQUISITION AND RETENTION ANALYSIS

Keep your finger on the pulse of patient demographics, acquisition and engagement to drive brand loyalty.

  • Total, new, and monthly/weekly active app users
  • Monthly/weekly active users by login or medication administration
  • Rolling 30 day retention by login or medication administration
  • User signup funnels
  • Conversion and discontinuation
  • Gender, age, geography, and disease state distribution
  • Sentiment, retention, cohort, funnel, and segmentation analyses and A/B feature testing
Data insights clinical business insights

CLINICAL AND BUSINESS INSIGHTS

Demonstrate ROI, identify pain points and make data-informed decisions based on what’s working (and not working) for patients.

  • Infusion volumes, frequencies and sites
  • Number of patients per infusion type
  • Therapy adherence and persistence
  • Distribution of common symptoms
  • Quality of life and other survey outcomes
Data insights feature use

DEEP UNDERSTANDING OF FEATURE USE

Gain a comprehensive understanding of how and when patients are using your companion app.

  • Logins and session length
  • Clicks per type of content
  • Usage of symptom survey and journal
  • Usage of schedules
  • Usage of reminders and missed dose reminders
  • Reports generated for HCPs
  • PSP signups

Data and insights that tell the whole story

Icon data insights ROI

PROSPECTIVE AND
RETROSPECTIVE STUDIES
TO DEMONSTRATE ROI

Icon data insights drug claims

REAL-WORLD EVIDENCE FOR
TRIALS AND TO SUPPORT
FUTURE DRUG CLAIMS

Icon data insights tracking metrics

SEAMLESS TRACKING
OF YOUR SPECIFIC
SUCCESS METRICS

Biopharma companies are getting multiple data sources from all over the place. But the data harnessed from a companion app built on the BrightInsight Platform is unique. Our apps, our platform and our data model are all built from the ground up to capture every possible insight on how patients are engaging with our system– in real-time.

Hemant Mithbaoker

Senior Director, Software Engineering
- Data Architecture

Explore the Platform

Privacy and security by design

On the BrightInsight Platform, incoming patient identifiable information (PII) is automatically and instantly de-identified, minimizing reputational risk and ensuring patient privacy.

  • Data encryption
  • Access control
  • Data anonymization
  • Data masking
  • Secure hosting
  • User education
  • Compliance with relevant privacy regulations and standards, depending on the nature of the data being processed and the jurisdictions involved.
Learn more about compliance

White Paper

AI in digital health: Where to use it and how to unlock value?

Explore how to start unlocking value in the near term with specific AI use cases.

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Let’s talk about how you can speed time to value.

Contact us today to start a conversation about how BrightInsight can help on your digital health journey.

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