Employee Spotlight: Alicia Tran, Senior Manager of Commercial Strategy and Operations and World Traveler!

Employee spotlight alicia tran

What’s your title/role at BrightInsight?

As Senior Manager of Commercial Strategy and Operations, I support the commercial team by building and scaling efficient tools and processes.

Can you share a bit of background on yourself?

I have always wanted to work in healthcare but was not quite sure in what capacity. On the pre-med track at the University of Oklahoma, I started to realize that becoming a doctor was not in the cards for me. While shadowing an anesthesiologist, I met a medical sales representative from Bard Scientific. I found myself more interested in what he was talking about than the actual surgery happening in front of me. After being reminded a few times that I was there to shadow, I asked the Bard Scientific rep about his background. I felt like he was telling me my own life story. I also had a science background but had no idea what to do with it since I did not like working in labs and had no interest in professional school. It was great to learn about this different avenue I could take in my career, and still make an impact on healthcare.

Based on advice from the Bard Scientific rep, I became a scientific sales intern for Kimberly-Clark Professional selling gloves and other personal protective equipment to the labs I used to work in. After graduating with a B.Sc. in microbiology and minor in history of science from the University of Oklahoma, I moved to North Carolina for a marketing rotational program at bioMérieux. I am still so thankful that I was given a ton of opportunity during my time there. If I was interested in something, I got to work or learn more about it. I was even given the time to focus on business school so I could get my MBA. In addition to marketing, I also held different roles within finance and commercial performance. After six years at bioMérieux, I moved to California and joined Roche Diagnostics as a strategic portfolio manager because I wanted to learn more about R&D. Trying to navigate the complexity of a giant organization like Roche, I decided to complete the Stanford Learn Engage Accelerate Disrupt (LEAD) program in corporate innovation. While I enjoyed learning about the R&D side of things, I missed working with commercial. So I started looking for a commercial role where I could use aspects of my past experiences, and that’s how I found BrightInsight!

What is your favorite food?

My all-time favorite food is this Vietnamese seafood noodle soup called “bun rieu”. It is made with crab, tomatoes, tamarind, and all things delicious. Some more authentic restaurants might have it, but it is best cooked at home for some reason. I have been trying to perfect my recipe for years, but still cannot compare to my mom’s!

Where is your favorite place on earth?

My favorite place on earth is my parent’s house in Oklahoma. Even though I’ve moved around a lot, I’ve stayed really close with my family. Every Christmas, my whole family moves back home for the holidays. Fun fact: the neighborhood is Lord of the Rings-themed. I am not a big fan of the books or movies, but it is still a beautiful place and will always be “home” for me.

Which of BrightInsight’s Values most resonates with you and why?

Passionate about transforming care and patient outcomes

The main reason I worked in the diagnostics industry for 8 years was due to my passion for changing care and patient outcomes. The whole reason I joined BrightInsight was because I wanted to do more than just change things. This is the first company where I truly felt like we had the capability to transform the healthcare industry.

What is your favorite part about working at BrightInsight?

The people are definitely the best part about working at BrightInsight. Even though I started during quarantine and technically haven’t met most of my colleagues in person, I still feel close and connected to them. It’s clear that we’re all experts in our own areas, but we work well together because we all care.

What are your hobbies outside of work?

When I’m not working, you can find me hiking, reading different non-fiction books, listening to true crime podcasts, cooking, or just hanging with my dog Brutus. As soon as things start opening up post-COVID, I’d love to start traveling again too. I’ve been to 17 countries so far, but can’t wait to add to the list!

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